1. All men and women were created equal in potential to become whole, balanced, unique selves in running the race of life.

2. Sport should be fun and nonviolent while building respect and unity. Everyone should have the opportunity to play!

3. A low-fat, plant-based diet is optimal for human performance, and fresh, whole, organic fruits and vegetables offer the best nutrition.

4. As individual athletes discover that a plant-based diet is optimal for performance, the collective influence of athletes will verify that a change in diet can change the world for the better.

5. No animal has to suffer or die for humans to perform at their best.

6. Humans need to minimize individual and collective ecological footprints quickly and regenerate the earth’s soil, water, and air for future generations. To do this requires team efforts and all the heart, lung, muscle and brain power available.

7. Sport sponsors should not co-opt athletes as models of health and fitness for unhealthy commercial products, and athletes should endorse socially and environmentally responsible businesses.

8. Athletics can be a deeply spiritual experience and can bring about an ecological mindset that challenges us to see how our part affects the whole earth.

9. We strive to communicate in a non-confrontational and peaceful manner, yet offer clear and common sense information in a way that helps people make lifestyle transitions and furthers every athlete’s quest for optimal health and performance.